The Importance of Brand Reputation to Attract High-End Clients
Creating a captivating visual identity is crucial in the high-end services market. Over the past decade, I’ve crafted the brand identity of numerous luxury brands—I understand that elements like logos and colour palettes play a significant role in capturing attention and forging a memorable identity. However, it’s a common misconception to think that your brand’s visual identity is the be-all and end-all. This might sound surprising coming from a brand designer, but let’s dive deeper.