Creating a captivating visual identity is crucial in the high-end services market. Over the past decade, I’ve crafted the brand identity of numerous luxury brands—I understand that elements like logos and colour palettes play a significant role in capturing attention and forging a memorable identity. However, it’s a common misconception to think that your brand’s visual identity is the be-all and end-all. This might sound surprising coming from a brand designer, but let’s dive deeper.

You already know that a strong and memorable brand is crucial if you want to attract more clients and experience significant growth. But what about when it comes to actually using your brand in application across your marketing? You’ve probably received an overwhelming amount of files from your brand designer, so what files do you need to use for each scenario? It can feel like a minefield, but I promise, it’s not as complicated as it looks. In this post, I’m going to give you a quick cheat sheet on logo files and when you need to use each one for both digital and print use.