Brand Strategy & Design
Aveline Events, Wedding Planner
The Challenge:
The founder of Aveline Events wanted to position their business as a luxury wedding planning service, but their existing brand didn’t reflect the elegance and grace they brought to every wedding. They needed a brand design that would visually communicate their commitment to creating tailored, flawless experiences while appealing to high-end clients.
The Outcome:
After a comprehensive brand strategy, we developed a refined brand identity that centered around a graceful swan monogram, symbolising elegance and precision. The originally hand-sketched logo—a custom “A” intertwined with the swan’s form subtly reflected the brand’s dedication to graceful, well-executed events. We chose a soft, sophisticated blue palette, which balanced luxury with approachability. The entire brand, from stationery to digital assets, created a seamless and graceful experience, perfectly aligning with Aveline Events promise of tailored perfection for each event.
