Semi-custom brand templates
The Logo Shop
What would it feel like to have your business look amazing with a polished and expertly crafted brand, quickly and affordably?
With over a decade of professional branding experience, we understand that a full custom brand identity isn’t right for everyone. Whether it’s time or budget constraints, we wholeheartedly believe that everyone should have a cohesive brand that makes them feel confident and helps them attract their ideal clients.
Imagine the confidence that comes with a brand that not only looks refined and high-end but also works to draw in a steady stream of clients. This is more than just looking good—it’s about building your business and income from the very start.
What's Included
A semi-custom brand includes:
01.
Logo + Variation
You’ll receive a main logo and logo variation for versatility, customised for you with your business details (name, tagline, established date and tagline where appropriate)
02.
Colour Palette
You’ll receive a choice of curated colour palettes to use for your brand, or you can choose your own. Your colour codes for print and online use will be provided in your Brand Guidelines document.
03.
Typography
Carefully chosen typography recommendations that match your brand. Only Google fonts will be used so they’ll be free for you to download and available on most website builders.
04.
Website Favicon
Further increase recognition with a compact version of your logo that will be seen on your audience’s browser when visiting your website. It will be provided in a variety of your brand colours
05.
Social Avatars
Your logo variations will be provided in a format ready for you to use as your social media profile photos, in a variety of brand colours so you’ve got plenty of options to choose from
06.
Organised File Library
Your files will be shared in an organised file library, making it easy for you to download and use. You’ll receive all files for print and online use, plus the editable Illustrator file
07.
Brand Guidelines
A brand guidelines document will summarise how to use your brand and design elements, what each file type is for, and how to showcase your brand on social media and your website
08.
Support
We understand that a new brand or a rebrand can feel overwhelming. If you have any questions relating to your new brand identity or using your files, please contact us and we’ll be happy to help
Semi-custom brand
The Process
A streamlined and accessible branding experience designed to quickly elevate your business
Click the ‘Buy’ button on your design choice and fill in your details to complete your purchase.
Within one working day, you’ll receive a questionnaire and a selection of curated colour palettes to choose from. If you already have colours in mind, you can send those instead. This will need to be returned within one week. If you get stuck, let us know and we’ll be happy to give you guidance.
Once you’ve chosen your colour palette, you’ll receive a design proof of the logo variations.
Within two working days, you’ll have access to an organised file library where your brand files will be ready to download.
Exclusivity
We understand that our pre-made logo designs aren’t exclusive, which is reflected in the more accessible price point compared to a fully custom branding experience. However, we value the uniqueness of your brand, which is why each design will be sold a maximum of 5 times, ensuring a limited number of businesses around the world share the same design. We also keep the pre-made brands simple and elegant. This allows you to benefit from a high-end, professionally crafted logo while maintaining a sense of exclusivity, without the investment of a completely bespoke design process if you’re just getting started.
Semi-custom brand
The Avery
Think refined elegance and subtle luxury. The House of Avery is clean and classic while adding a hint of personal charm. This brand feels inviting and refined, suitable for brands that value both tradition and contemporary flair.
Semi-custom brand
The Jenson
The Jenson is a brand that represents strength and precision, ideal for those who appreciate modern design with a classic touch. The sharp, clean typography reflects a sense of professionalism and reliability.
Semi-custom brand
The Casey
Welcome to the Casey—a semi-custom brand that represents elegance with its clean, minimal but charming design. This design is perfect for businesses that value simplicity, grace, and a touch of sophistication.
Semi-custom brand
The Morgan
Combining classic elegance with a personal touch, the Morgan brand is perfect for capturing life’s most beautiful moments. The flowing script typography adds a sense of warmth and artistry, making it feel both timeless and approachable.
Semi-custom brand
The Katie
The Katie collection is the essence of editorial elegance, blending modern design with a polished, sophisticated look. The slender, refined typography creates a sense of high-end style, making it perfect for those who appreciate a touch of luxury in everyday life.
Semi-custom brand
The Peyton
The Peyton is a brand that feels both professional and approachable. The clean, contemporary typography exudes simplicity and elegance, while the flowing script adds a personal, inviting feel.
Have a question? Great, I've got answers!
Frequently Asked Questions
Yes! We work with clients worldwide—payment is taken through a third-party payment provider which is suitable for payments from multiple countries.
We understand that booking a brand identity can feel overwhelming and you’re probably flooded with questions. If you’ve got questions that haven’t been answered, please email us and we’ll be happy to help you.
The font files for your recommended typography won’t be provided, but you’ll be given the font information so you can download them. For the recommended typography, the fonts will be free from Google and suitable with the majority of website builders. The fonts for the logos will likely be premium fonts and won’t be provided.
There’s a varied range of colour palettes for you to choose from, but if you don’t like any of the colour palettes shown, you can choose your own colours to use.
Yes—you’ll receive your logo and logo variation in the native Illustrator file in case you need to make any changes, now or in the future.
We aim to complete your brand within 7 days, but this is time dependant on the completion of questionnaire and confirmation of your colour palette.
You’ll receive your files in an organised file library that will include formats for both print and online use. These files include: JPG (solid background), PNG (transparent background), PDF (print-ready), EPS (print vector) and SVG (online vector). You’ll also receive the native Adobe Illustrator file.
One revision round is included to check everything is correct and ready to send.
The pre-made brands don’t include design edit requests. If you are looking for a fully custom design, please view our custom branding solutions or The Essentials Brand packages.
All sales are final and no refunds will be provided, but please contact me if you have any problems and we’ll be happy to help you.
A custom brand design is tailored specifically to your business’s unique needs and usually involves a more in-depth design process. In contrast, our pre-made brands offer a high-quality, professionally crafted solution that’s ready to use quickly and affordably. While they aren’t exclusive to your business, they are carefully designed to be versatile and effective, providing a polished brand identity without the time or cost of a fully custom design.
To protect the effectiveness and quality of these brands, each collection will be sold amaximum of 5 times before being retired.
I regularly create more designs to replace the ones that have been retired.
Yes—if you need to buy multiple pre-made brands, please contact us.
We take your security seriously. All payments are processed through Stripe, a leading payment platform that uses advanced encryption to protect your information. Your personal and payment details are securely transmitted and never stored on our servers, ensuring that your data is safe and protected at all times.
Yes, you can use your brand assets across each platform for establishing your brand identity and marketing. The only limitation is that it can’t be resold or shared for repurpose in any way.
If you have any accessibility needs, I’ll be more than happy to help you. Please contact me.
Our pre-made brands are designed to be versatile and appealing, with a focus on helping you attract your ideal clients. To ensure the brand is a good fit, consider your business’s values, target audience, and the message you want to convey. If you need guidance on choosing the right design, please contact us and I’ll be happy to help you.
Absolutely—We stand by the quality of our pre-made brands. Each brand is designed with professional care and attention to detail. If there’s an issue with your files or design, we’ll correct it promptly at no additional cost.
